Guide · Business Owners

Self Funded Health Plans for Small Business Owners

Big companies have used self funded health plans for decades. Newer versions now let small businesses, even a single owner with an LLC or EIN, get PPO coverage that is priced on the group's health instead of the individual market rate.

Who this fits: healthy owners and small teams who earn too much for marketplace subsidies and want a PPO network, a range of deductibles down to $0, and predictable monthly costs.

How a self funded plan works

In a traditional insured plan, the insurer takes all the risk and charges a fixed premium. In a self funded plan, the employer pays claims from a fund, a third party administrator runs the plan, and stop loss insurance caps the employer's risk. Small business versions bundle all of that into one fixed monthly payment, which is why KFF calls the most common version level funded. KFF's 2025 survey found 37 percent of covered workers at firms with 10 to 199 employees are now in level funded plans.

Who qualifies

What the plans look like

Typical lineups run from a $0 deductible plan with flat copays to high deductible plans that pair with a health savings account. Preventive care is usually covered at no cost, and many use a large national PPO network so you can see specialists without referrals. Here is my explainer on how HSA plans work.

The honest tradeoffs

For a healthy owner who would pay full price on the marketplace, the savings and the PPO network can be well worth it. For someone who qualifies for a big subsidy or has major health issues, the marketplace usually wins. I will show you both.

Bottom line

If you own a business and earn too much for subsidies, ask about a self funded plan before you renew. Tell me your ZIP, ages and team size, and I will compare it against every marketplace option. See also my guides for owners with no employees and small business health insurance in Tampa.

Common questions

Can a one person business get a self funded health plan?

Often yes. Some self funded plans accept groups as small as one owner, as long as the business has an LLC or an EIN. Income reported on a 1099 alone usually does not qualify.

What is a level funded health plan?

A level funded plan is a small business version of a self funded plan. The employer pays one fixed monthly amount that covers expected claims, administration and stop loss insurance, which caps the employer's risk.

Are self funded plans guaranteed issue?

No. Small groups usually complete a health questionnaire and can be declined. Marketplace plans remain available to anyone during open enrollment or a special enrollment period.

Is a self funded plan cheaper than a marketplace plan?

It can be for healthy owners who earn too much for marketplace subsidies. For people who qualify for large subsidies or have serious health conditions, a marketplace plan is often the better deal.

See if your business qualifies

Tell me your ZIP, ages and team size. I will compare a self funded plan against every marketplace option, free and usually same day.

Get my free comparison → Book a call

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