The short version: HealthCare.gov says businesses with no employees other than owners or their spouses are not eligible for SHOP plans, and that CHOICE Arrangements are for employees, not self employed owners. For a solo owner, the individual market is usually the right door.
- 1employee who is not an owner, spouse or family member is the minimum before a business can use SHOP coverage
- $6,450the 2026 QSEHRA maximum for self only coverage, but IRS guidance says a QSEHRA can only go to employees
- $178average monthly marketplace premium after tax credits for 2026, versus $619 before credits, per CMS
Why a one person group plan usually is not available
Owners often ask me for a group plan for their one person LLC. Here is what the federal rules say:
- SHOP group coverage: HealthCare.gov says that if your business has even one employee other than yourself, a spouse, a family member or an owner, you may be able to use SHOP. With no such employee, you cannot.
- CHOICE Arrangements, formerly ICHRAs: HealthCare.gov says employers can generally offer one if they have at least one employee who is not a self employed business owner or the spouse of one. They are for employees only.
- QSEHRAs: IRS Notice 2017-67 says a QSEHRA may only be provided to employees, and a more than 2 percent S corporation shareholder is not treated as an employee for this purpose.
Rules for group plans sold outside SHOP are set state by state. If someone offers you a one person group plan, ask exactly what it is, what law governs it and whether it covers pre-existing conditions before you sign.
What solo owners actually do
You buy an individual plan, on or off the marketplace, and deduct the premiums if you qualify. How the deduction works depends on how your business is set up:
| Business type | How premiums are usually handled |
|---|---|
| Sole proprietor or single member LLC | You buy the plan and take the self employed health insurance deduction on Schedule 1, figured on Form 7206 when the IRS requires it. |
| Partnership or multi member LLC | Partners are listed by the IRS as eligible for the same deduction. Ask your CPA how the premiums flow through your return. |
| S corporation, owner with more than 2 percent | The IRS says premiums the S corporation pays or reimburses go on your W-2 as wages, subject to income tax withholding but not Social Security or Medicare tax when paid under a plan for employees. You can then take the deduction if the other rules are met. |
The deduction rules that trip people up
From the IRS instructions for Form 7206:
- The deduction cannot exceed your net earnings from the business under which the plan is established. A loss year means no deduction.
- No deduction for months you were eligible for a subsidized employer plan, through your own job or your spouse's, even if you did not enroll.
- It does not reduce self employment tax. It lowers income tax only.
- Premium tax credits interact with it. If you receive an advance credit on a marketplace plan, IRS Publication 974 explains how to figure both.
The spouse angle
Your spouse matters in two different ways.
If your spouse has a job with benefits, check that plan first. A well subsidized family plan through a spouse's employer is often the cheapest coverage available, and when that is true, you do not need me. Just remember the trade: for months you are eligible for that subsidized plan, you cannot take the self employed deduction on your own policy.
If you are thinking of hiring your spouse, know two things. The IRS says wages you pay a spouse are subject to income tax withholding and Social Security and Medicare taxes. And HealthCare.gov says a spouse does not count as the employee that makes a business eligible for SHOP or a CHOICE Arrangement. Some tax advisers set up other reimbursement arrangements for a spouse who is genuinely employed in the business. Those come with strict rules, the job has to be real, and the design is a CPA's call, not a broker's.
Can a solo owner get a subsidy?
Yes, if your household income qualifies. The marketplace uses your expected net income for the coverage year, which for a solo owner is mostly business profit. For 2027 coverage the credit is available from 100 to 400 percent of the poverty line, which is $15,960 to $63,840 for one person and $33,000 to $132,000 for a family of four. Above 400 percent, there is no credit at all now that the enhanced credits have expired, and starting with 2026 coverage there is no cap on paying back excess credits. Estimate carefully and update your application when profit changes. My subsidy calculator gives a quick read.
If your profit is above the cliff, you are shopping at full price, and plan design matters more than subsidies. Networks, deductibles and whether a gold plan is cheaper than silver in your county become the real decisions. My county pages show 2026 prices for 22 Florida and Texas counties, and in 18 of them the cheapest gold plan cost less than the cheapest silver.
When you hire your first employee
Everything changes once you have a real employee who is not an owner or spouse. SHOP, other small group plans, QSEHRAs and CHOICE Arrangements all become possible. QSEHRAs, for example, are for employers with fewer than 50 full time employees that do not offer a group plan, and HealthCare.gov lists the 2026 maximum at $6,450 for self only coverage and $13,100 for family coverage. I cover those choices on my small business health insurance page.
Bottom line
With no employees, skip the hunt for a group plan. Check a spouse's job plan, then compare individual plans with your real profit estimate, and have your CPA handle the deduction. I'm Carson Hornish, an independent broker in Tampa licensed in 31 states, and solo owners are a big part of my practice. The comparison is free. Here is why a broker costs you nothing, and my broader self employed health insurance guide.
Common questions
Can a business owner with no employees get a group health plan?
Usually not through federal programs. HealthCare.gov says a business needs at least one employee other than an owner, spouse or family member to use SHOP. Group plans sold outside SHOP follow state rules, so ask exactly what any one person group plan is before you sign.
Can a solo business owner use a QSEHRA or ICHRA?
Not for themselves. IRS Notice 2017-67 says a QSEHRA may only be provided to employees, and HealthCare.gov says CHOICE Arrangements, formerly ICHRAs, are for employees and require at least one employee who is not a self employed owner or an owner's spouse.
Can I deduct health insurance if I own a business with no employees?
Often yes. Sole proprietors, partners and more than 2 percent S corporation shareholders can take the self employed health insurance deduction up to their net business earnings. It is not allowed for months you were eligible for a subsidized employer plan, including a spouse's.
Does hiring my spouse let me get a group health plan?
Not by itself. HealthCare.gov says a spouse does not count as the employee that makes a business eligible for SHOP or a CHOICE Arrangement. Wages paid to a spouse are also subject to withholding and Social Security and Medicare taxes, so talk to a CPA before setting anything up.
Can a small business owner get an Obamacare subsidy?
Yes, if household income qualifies. For 2027 coverage the premium tax credit is available from 100 to 400 percent of the poverty line, which is $15,960 to $63,840 for one person. Your business profit counts as income, so estimate it carefully and update it when it changes.
Solo owner shopping for coverage?
Send me your ZIP, household and a rough profit estimate, and I'll compare every plan you qualify for, free, no pressure.
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Sources
- HealthCare.gov, Health coverage for the self employed
- HealthCare.gov, CHOICE Arrangements
- HealthCare.gov, Health Reimbursement Arrangements for small employers
- IRS, Notice 2017-67, Qualified small employer HRAs
- IRS, Instructions for Form 7206
- IRS, S corporation compensation and medical insurance issues
- IRS, Married couples in business
- IRS, Publication 974, Premium Tax Credit
- CMS, Health Insurance Exchanges 2026 Open Enrollment Report
- HHS ASPE, 2026 poverty guidelines
- CMS, QHP Landscape individual market medical file, plan year 2026